The purpose of this study was to explore how the development of children’s persuasive strategies varied as a function of age, gender, and persuadees. The subjects consisted of 60 five- and six-years old, and 60 first- and second-grade children in Taipei. The results indicated that kindergarteners were less able to state requests explicitly than elementary children. On the other hand, elementary children were able to phrase requests that acknowledged persuadees’ desires. Elementary children used higher levels of strategies more than kindergarteners, when persuading adults for buying stuff as well as persuading adult and peer for cleaning up. When persuading peers and best friends for sharing toys, kindergarteners used more strategies than elementary children. Regarding gender differences, boys used simple requests more than girls. Furthermore, children were more able to acknowledge adults’ desires. On the other hand, when persuading peers and best friends, they were more able to elaborate details of proposal. When persuading peers, they were more able to explain the reasons of requests/desires or to deal with counterarguments in their requests.
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