Due to the popularity of internet café and on-line computer games for youngsters, this study intended to develop an intentional model of visiting internet café through structural equation modeling. The sample for this study was drawn from the undergraduate population in a university in eastern Taiwan. The survey instrument, with permission of Dr. Ajzen of the University of Massachusetts, was translated into Chinese and pilot tested. A total of 378 valid questionnaires were collected in March 2002. The data were analyzed using LISEREL 8.3 software. The results indicated that (1) the more positive the attitude toward visiting internet c a fé, the stronger the intention; (2) the stronger the subjective norms, the weaker the intention of visiting internet café; (3) the intention was not influenced by the students’ perceived behavioral control; and (4) the more the past experience of visiting internet café, the stronger the intention. Three conclusions were drawn regarding TPB theoretical framework: (1) The intentional model effectively predict the respondents’ intention of visiting internet café; (2) In making prediction on one’s intention to visit internet café, past behavior was more influential than perceived behavioral control; (3) In terms of intention of visiting internet café, there seems to be a trend of rising individualism and falling normative influences. Suggestions and recommendations were made for future research and practice.