This study selected 12 excellent university faculty members through purposeful sampling, and used a qualitative approach to study effective instructional activities. 12 kinds of important factors for effective teaching, such as teaching belief. Secondly, the factors of excellent teaching was based on a foundation of faculty´s commitment during the instructional process, such as serious but practical teaching beliefs, paying attention to the relationship between higher education and social development, taking into consideration instructional design during preparatory stage, regulating one’s teaching activity and guidance strategy in accordance with students’ characteristics, and post-instructing self-reflection and adjustment of teaching plans. Meanwhile, the faculty members displayed unique effective teaching styles. We proposed three issues for faculty to consideration: how to regulate academic development, instructional activity, and professional service. Implications for teaching, faculty’s career development, and future research are discussed.