Body image is a crucial issue in the self-development of modern women. Body dissatisfaction is believed to be one of the risk factors for eating disorder development in women in adolescent and young adult age brackets. Therefore, body image promotion programs have been provided for these groups. However, these programs have primarily emphasized negative body image factors. Although the concept of positive body image has been developed to emphasize positive feelings about one’s body and body-mind attunement, a well-organized program is required to ensure this concept is put in practice. Moreover, most body image promotion programs focus on cognitive or behavioral methods of changing negative body image or body dissatisfaction, and such programs seemingly disregard strategies for directly experiencing or becoming aware of one’s body and changing one’s body image. Therefore, this study developed a body image promotion program that draws from Dongshi-based dance and movement therapy to examine its effectiveness in developing body appreciation and responsiveness and reduce negative body image. A total of 49 female students (aged 18-25 years) were recruited from a university in Taipei and were then categorized into three groups-namely, the experimental (N = 14), physical education (N = 15), and control (N = 20) groups. The experimental group attended eight weekly 1.5-hour sessions of the proposed program. Data for all three groups were collected using a self-reported questionnaire with three data collection points, namely, before participation, after participation, and during a 3-month follow-up. The results showed a significant effect on body awareness and physical appearance comparison behavior in the post-test and 3-month follow-up for the experimental group compared with the physical education and control groups. In conclusion, this study developed a Dongshi-based dance and movement therapy program to promote positive body image for female college students, with the initial results indicating an improvement in body awareness and appearance comparison behavior among the participants. Study limitations and suggestions for future research are also discussed.